Web content development is the process of crafting all the information your website offers. It can involve everything from research and analysis to the creative design, writing, and editing processes, through formatting, organizing, and publishing the resulting content on the site.

In the early days of the web, content development generally meant taking existing documents and coding the text into HTML. But with today’s smart search engines, web content includes virtually anything that can be distributed by an HTTP server and viewed by a web browser.

That means not just the text on webpages and assets such as documents and PDFs, but also videos, audio recordings, images, animation, and other digital elements are now searchable. That opens up almost endless possibilities for ways to engage an audience and create leads through web content.